WHY VIDEO MARKETING?

 

Video Marketing

It’s no longer a secret that video marketing captures more attention than a written piece. With the ever changing trends and preferences, video marketing has started to become one of the most adapted ways of digital marketing. It’s a universal fact, tested and approved, that video marketing has been more successful in engaging the target audiences as its both easy and entertaining for capturing the attention. Maybe that is the reason why budding entrepreneurs are adopting this method and established marketers are acknowledging its worth.

According to Cisco, “by 2017″ video will account for 69% of all consumer internet traffic. Video-on-demand traffic alone will have almost trebled.” With its ever increasing demand and liking, it’s natural that marketers take it all the more seriously now and rightfully so as marketers are investing more than 60% in video marketing. Everyone now recognizes its potential and its effectiveness.

Let’s take a look on why video marketing has taken on the path of becoming the future of the content marketing:

  1. Capturing attention is the key

Capturing the audiences’ attention is all that marketing is about and a video does just that. It has proven to be an effective way of encapsulating public’s interest in what you have to show. People, nowadays, are running low on patience. Hence, it has become essential to convey the information before they change their mind and text-based content doesn’t help much with that. People run their eyes over the content and gets fixated over what they find interesting. If your piece is lengthy and has everything but anything important, there’s a 70% chance that they’d move on without even considering what you have to say. That’s where videos come in. If done effectively and creatively, visual content can play a vital part in engaging the audience and can make them eager to find out what you have to offer next, hence not only engaging them but engaging them for a longer period of time.

2.Preferred source of Information

It’s no rocket science that people are going for visual content over text-based content and naturally, its demand is increasing rapidly. With the growth of hunger amongst audiences for both information and entertainment at the same time, a well-made video is said to deliver it with much ease. It’s quick, to the point, easy to understand and a lot less hassle as not everyone would want to go through a written article explaining something which can be conveyed in a 30-second video.

 3.Easy to explain complicated procedures

It’s easy to get confused when understanding a complicated topic through a written article and even harder to explain the same. Videos make that explanation a lot easier and a lot less trouble for people on both sides of the screens. It increases the effectiveness of the information being delivered. A simple video explaining something or a motion graphic can crack down difficult information in a very simple format, hence, increasing its efficiency.

4.Improved SEO

Naturally, adding video to your content marketing efforts will no doubt increase its visibility on web pages. According to Comscore, adding a video to your website can increase the chance of a front-page Google result by 53 times.

5. Beneficial for all businesses 

Gone are the days when companies used to have big fat budgets. Now everything has changed with the way visual marketing is being done. Big or small businesses, everyone is now opting for this method of marketing without spending bundles of cash. Production cost has fallen significantly and is now reachable to everyone. One just has to be creative enough and it’ll sell. No need to be a technical wizard or someone who can make money flow like a river. It turns out that creativity is more vital for this method than the capital you put into it.

These 5 points are the most basic and a condensed overlook at how fast video content marketing is spreading and why it’s a popular method. It’s a vast subject and so are its benefits, but in the end, the fact still remains that visual content is the future (a bright one that is) of content distribution and is set to change the way we look at digital marketing presently.